Audience Profile for 2012

This film targets a fairly wide audience of men and women aged 21-40 due to the disaster sub-genre of the film. The trailer uses many shots of a devestated world, which presents the impressive CGI to attract film fans who are interested in the modern technologies of the film. However not much of the main characters are shown; simply their faces and some basic relationships such as his family. By showing scenes of the family, 2012 can also attract families to view the film, as it seems that the film focuses some of its narrative on relationships and emotions, which may appeal more to the female side of the audience. The audience is entertained by the trailer as it shows the film to be exciting and energetic, which may be desired by a-a film fans. Surveillance and information is also given, as the audience are brought into a futuristic world, which represents the Mayan myth of the end of the world.