Marketing

My marketing campaign will follow the generic structure of any other film campaign, in terms of a teaser poster first, followed by a trailer and an actual poster and TV spots nearer to the film's release.

However i will also include a campaign where a certain amount of the money made from the film will be donated to the soldiers who at war. As my target profile is mainly a western audience, particularly American citizens, this could be effective as american citizens are generally very patriotich and support their soldiers.This would hopefully provide a secondary motive, other than the entertainment of the film, for the audience to watch the film, and could bring in more revenue and generate word-of-mouth promotion of the film. Also, i would create a viral marketing campaign where people are able to "alienise" their faces online, and can send the picture made to friends on social networking sites like Facebook and Twitter. This will hopefully generate a viral marketing campaign and spread the film out to the younger section of my target audience